We've pulled together several resources around key employment branding practices. Please let us know if you've developed ideas that work - we'll be happy to share them with our audience!
The Transparency Mandate: Using The Voice of Leadership to Strengthen Your Employer Brand
Originally aired Thursday, October 14, 2010
In the latest installment in our Employmer Branding webinar series - The Transparency Mandate: Using The Voice of Leadership to Strengthen Your Employer Brand, listen to Employer Branding Strategist Paul Austermuehle of Bernard Hodes Group as he walks us through how hospital leadership can make a more meaningful connection with their most important audience—your current and future workforce.
This 50-minute presentation that explores how the ubiquity of information, commentary and opinion is shaping brands and brand expectations.
Insight on: Recruitment and Employment Branding
According to Peter Weddle – well-known recruiter, HR consultant, CEO and author – recruiting with the Internet is not like using other technology. It requires considerable understanding and skill, and the ability to recruit the best talent is achieved only with a fundamental change in the way recruiting is done – one that is carefully designed to capture the full potential of the technology.
As a minimum, it must incorporate the following:
- A change in recruitment advertising. Job postings must be informative, inspiring and inviting. To access the best talent with the Internet, organizations must give recruitment ads the same priority as that of their product and service advertising and develop. They are e-advertising brochures.
- A change in individual communications. Organizations must pro-actively communicate with prospective talent –tap into the resources of your resume database and cut the time and cost of reaching this talent pool in the future. Build active relationships with your prospects. Assess the impact on your branding strategy.
An organization’s employment brand is the sum of all the experiences that are provided to candidates throughout its recruitment process. Eliminate the “black hole” perception of online resume submission and audit your recruitment process to ensure it provides a good customer experience for candidates.
Only organizations that adapt their operations to capture the full potential of the Internet will reach the best talent.
This week’s issue…What have you done to audit your employment brand and recruitment strategy?
Here are a few areas to begin your audit -
- Review and evaluate your career web site
- Survey employees about their perception of the organization, as an employer
- Review and monitor other sites, where your employees and patients share their experiences
- Review your job descriptions and job advertising
- Review your candidate communication and application process
- Review your advertising and job posting strategies ______________________________________________
© Copyright 2009 WEDDLE’s LLC. All Rights Reserved.
To find more 'Tips for Success' from Peter Weddle, visit http://www.weddles.com
Additional Resources & Links
The following are excellent resources on employment branding, recruiting, internet recruiting and trends on internet usage - all important aspects of planning your employment strategy.
Libby Sartain & Mark Schumann, Brand from the Inside, John Wiley & Sons, Inc., 2006
Dr. John Sullivan, Do You Have A Recruiting Turnaround Plan… April 2009;
Peter Weddle, Weddles.com; Opinion Research – 2009 Employment Resources on the Internet: Recruiter and Job Seeker Experience.
Staffing.org; 2009 Recruiting Metrics and Performance Benchmark Report, April 2009;
Sydney Jones, Susannah Fox, Generations Online in 2009, Jan 28, 2009; Copyright 2009 Pew Internet & American Life Project;
Beth DeFalco, Associated Press, Grandpa is ... browsing your Facebook page; Mar 11, 2009; Copyright 2009 Pew Internet & American Life Project;
Staffing.org; 2009 Job Seeker Attitudes and Behavior Report, April 2009;
American Hospital Association, The Impact of the Economic Crisis on Health Services for Patients and Communities (PDF), March 2009;
Health First web site link.